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FIX YOUR MESSAGING.
CUT THROUGH THE NOISE. 

GROW YOUR BUSINESS.

Drive business growth by unlocking the power of confident messaging with The Pathfinder Process.

UNCLEAR MESSAGE
=
UNCLEAR FUTURE.

If you're running marketing for a small to mid-sized business, a professional services firm, or even a startup, I'm sure this sounds familiar.

 

Your team is busy.

 

You're running campaigns, launching content, checking all the boxes—

but it's not driving results.

 

Why?

 

I hate to break it to you, but it's because your message isn't clear.

 

And when your message isn't clear, your customers tune out.  

You shouldn't have to deal with that when trying to grow a business.

MEET PATHFINDER

Founded by Marc da Motta

I'm Marc. I've built messaging frameworks for global brands, high-growth startups, and mission-driven nonprofits. I've seen what happens when brands say the wrong thing—and what changes when they get it right. 

Let's fix your message and your content with The Pathfinder Process.

Marc da Motta_Headshot

THE PATHFINDER PROCESS

A proven, three-step framework to transform your brand from the inside out.

1. AUDIT

We review your current messaging, identify gaps, and build a brand messaging playbook tailored to your business.

2. ALIGN

We apply your message across every channel—from your website to how your team answers the phone.

3. ACTIVATE

We turn your message into campaigns that convert—mapping the right content to every step of your customer journey.

Modern Office Building

FIX YOUR MESSAGE AND WATCH YOUR BUSINESS GROW.

When your message is clear, your business moves faster.

Your team knows what to say and how to say it.
Your content connects.

And your customers finally get why you’re the right choice.

That’s what confident messaging does.


It builds trust.
It opens doors.
And it turns interest into action—at every stage of the journey.

The result? Growth you can feel.

More leads.


More momentum.


More of the right work, with the right people.

WHO WE'VE WORKED WITH/FOR

ServiceNow logo – global enterprise software company specializing in digital workflow automation and IT service management (ITSM) for businesses.
Teradata logo – global cloud data analytics company helping enterprises unify, analyze, and activate data at scale for AI and business intelligence.
JTI logo – Japan Tobacco International, a global tobacco and vaping company known for brands like Winston and Camel, focused on innovation and reduced-risk products.
WSJ logo – The Wall Street Journal, a leading global news publication covering business, finance, markets, and current affairs for decision-makers and professionals.
The Times logo – UK-based national newspaper known for in-depth journalism, breaking news, politics, business, and cultural coverage across digital and print media.
Financial Times logo – international business and economic news organization known for expert analysis, global market coverage, and financial reporting.
Aira logo – technology company providing smart wearable devices and services to support blind and low-vision individuals through real-time visual interpreting.
Buzz Brothers logo – creative agency based in Geneva specializing in digital strategy, branding, content creation, and integrated marketing campaigns for global brands.
Jersey Finance logo – financial services advocacy organization promoting Jersey as a leading international finance centre for banking, wealth management, funds, and fintech.
Quilliam logo – former UK-based counter-extremism think tank focused on promoting pluralism, human rights, and tackling radical ideologies through research and advocacy.
Nuon logo – former Dutch energy company known for supplying electricity, gas, and energy services to residential and business customers in the Netherlands, now part of Vattenfall.
FATE logo – Families Against Terrorism and Extremism, an international initiative uniting voices of families and communities to counter radicalization and promote peace, resilience, and social cohesion.
PermitDocs logo – software company streamlining building permit applications by automating document generation and submission for architects, engineers, and contractors.
Personal.ai logo – AI-powered memory and messaging platform that helps individuals securely store, recall, and share their personal knowledge in real time.
Eight Partnership logo – Hong Kong-based brand and creative agency specializing in strategy, design, content, and experience for luxury, finance, and lifestyle brands.

CONFIDENT MESSAGING THAT DRIVES GROWTH.

No fluff. No Jargon. Just a proven process to get your message right.

Let's Talk

18275 Meadow Song Way,

Corral De Tierra, CA 93908

+1 (831) 256-6603

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© 2025 by Pathfinder LLC

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